What Matters Most to Members?
When a busy professional takes the time to join an association of like-minded members, she wants to feel valued – and to know that her membership is worthwhile. From the day a new member is welcomed to the association, he will work with various staff members to accomplish his goals of membership.

Customer service is the key to making the member feel welcome as soon as they ‘walk through the door.’ It’s a similar concept to hosting a successful dinner party. When your guests arrive, you make them feel welcome by taking their coats, offering refreshments, and immediately engaging them in conversation. With great food, company, and care that lasts throughout the evening, you can be sure that your guests will be coming back to your parties – and that they are always memorable.

Every association member deserves the utmost in care from its staff. The welcome letter sets the tone for the membership and encourages communication. Throughout each year, the member may contact headquarters — with a quick question, to make a donation, or to register for an event. A warm and efficient response from the staff member will ensure that the member will feel free to contact headquarters with any questions or concerns. Whether the members are strategizing with the President, working on advocacy issues with Government Relations staff members, or renewing their membership with the Member Services Manager, they appreciate the staff members who go the extra mile for them.

Building these relationships fosters an extra element of trust between the member and his chosen association. This trust results in continued memberships, recruitment of new members, larger donations, innovative strategy – the possibilities are endless. A great relationship between the member and her association staff often starts with the smallest gesture of service.

At Agentis, we are proud to maintain the highest level of customer service. We recognize the value of continued membership to each association, and we are ready to help all members accomplish their professional goals.

Why Is Web Design Important to Your Association's Success?
Your website is often the first thing a potential member sees when they discover your association. Potential sponsors, contributors, or other collaborators will also be visiting your website. It goes without saying that a professional, technologically up-to-date website is crucial to attract new members and potential partners.

The design of your website will often determine how long a potential visitor will stay on the site exploring your content. If your website is poorly designed, looks 10 years out-of-date, and perhaps most importantly, is not smartphone compatible (i.e. "responsive"), new visitors may not take your association seriously, and move on. You may have well-written, relevant content, but a poorly designed website may send visitors the wrong message, that your association is not forward-thinking or professional enough to be taken seriously.

It is a sad truth that for many associations, a high-quality website may be at the bottom of their to-do list, whether it be due to lack of time or lack of funds to redesign an existing site. Agentis Management typically offers new clients a low-cost website upgrade as part of its client transition. Make sure that your AMC is taking your website design seriously, and encourage them to stay up-to-date with design and usability trends.

Visit the Agentis web design portfolio for a look at some of our professionally-designed client websites.

How Do I Boost My Association Website’s Page Ranking?
In the last few years, search engine optimization (SEO) has become a big business. Site owners are eager to have their sites show up near the top of a user's Google search results, and there are hundreds of tutorials, how-to guides, and technology companies that aim to achieve this goal. Costs can range from several hundred dollars to price tags in the tens of thousands. While all websites can benefit from SEO, most associations don't budget for the practice, and may balk at making the investment. However, there are some simple modifications you can perform that will aid in SEO without breaking the bank.

One of the most effective things you can do to increase your association website's prominence on the 'Net is to encourage other sites to link to you. The more sites that are linking to you, the greater chance that Google and the other search engines will rank your site higher. Search engines use algorithms to determine which sites are more 'relevant' than others, and the number of direct links from neighboring sites is ranked highly in the mix.

Other no-brainer site upgrades that can raise your site's search engine visibility is to utilize keywords strategically. Keywords are the words that you think most prospective visitors will be using to search for your site, or for information about your association's specialty. Placing these keywords in your headings and page titles will further increase their relevance in the eyes of Google.

Finally, a sitemap can help the search engines index your site. A sitemap is simply a page that contains links to all the content that your site has to offer. This can increase the number of your site's individual pages that are indexed by Google, and have an effect on page ranking.
Why Is Accreditation for AMCs Important?
Association management companies (AMCs) collectively manage annual budgets exceeding $3.4 billion and represent more than 7,600 clients. These AMCs book nearly 2 million room nights and $1 billion in meetings and conventions services annually. With that kind of responsibility, wouldn't you want to make sure that your AMC had been evaluated and reviewed by a third-party audit, and successfully completed accreditation?

Agentis Management was originally accredited by the AMC Institute in 2011, and was recently awarded re-accreditation in 2016. The AMC Institute is the global trade association representing the Association Management industry.

Agentis is one of approximately 100 AMCs of the more than 500 worldwide to earn AMC Institute Accreditation, demonstrating its commitment and the ability to deliver the highest level of professional management services to association and not-for-profit clients. Accredited AMCs are the recognized choice of associations and not-for-profit organizations.

“We congratulate Agentis Management for achieving AMC Institute Accreditation,” stated AMC Institute Board President, Richard Cristol. “The accreditation evaluation is the most demanding and comprehensive in our industry. Clients of accredited AMCs should feel assured that this exclusive group operates with the highest level of professionalism and responsibility, and consistently meets or exceeds all industry requirements.”

AMC Institute Accreditation is recognized and supported by ASAE & The Center for Association Leadership and is based on the ANSI Standard of Good Practices for the AMC Industry. Measurable performance practices include contracts and service delivery; employee recruitment, training and professional development; and financial management and internal controls, among others. AMCs must earn re-accreditation every four years, demonstrating to an independent outside auditor that they continue to meet the standard.

“The integrity of Agentis’ people and processes has always been paramount in the services that we deliver to associations and professional societies,” said Agentis CEO Stephanie Czuhajewski, CAE, “and it is very rewarding to see our efforts and standards validated by an independent Certified Public Accountant.”