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01 February 2024

Why is Web Design Important to your Association's Success?

Ask an Expert Why is Web Design Important to your Association's Success? Your website is often the first thing a potential member sees when they discover your association. Potential sponsors, contributors, or other collaborators will also be visiting your website. It goes without saying that a professional, technologically up-to-date website is crucial to attract new members and potential partn…

01 January 2024

Why is Accreditation for AMC's Important?

Ask an Expert Why is Accreditation for AMC's Important? Association management companies (AMCs) collectively manage annual budgets exceeding $3.4 billion and represent more than 7,600 clients. These AMCs book nearly 2 million room nights and $1 billion in meetings and conventions services annually. With that kind of responsibility, wouldn't you want to make sure that your AMC had been evaluated…

01 December 2023

Why Student Membership is Vital to an Association's Future Success

Ask an Expert Why Student Membership is Vital to an Association's Future Success It’s no secret that students and young professionals are the future of any association. All professional associations must continually attract new recruits in order to cultivate the next generation of leaders. Increasing student membership in the ranks of your association is a win-win for both the association an…

01 November 2023

The Importance of Music Licensing

Ask an Expert The Importance of Music Licensing They say that music soothes the savage beast. Now, we aren’t saying our convention attendees are beasts – but music does add to the overall meeting experience. If you are playing music at your convention, you will need public performance rights. However, your convention manager would go insane trying to obtain public performance rights from every l…

01 October 2023

Ethics in Lobbying: Why "Trust Me" Just Doesn't Cut It

Ask an Expert Ethics in Lobbying: Why "Trust Me" Just Doesn't Cut It While the tired Hollywood trope of the shady beltway insider certainly sells a lot of movie tickets, in reality it could not be further from the truth. If there is one commodity that a successful government relations professional deals in, it is trust — from your clients and policy makers alike. If your partners and colleagu…