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01 July 2024

Shed the Blue Blazer

Ask an Expert Shed the Blue Blazer As I travel for client and industry events, one thing stands out in this post-business-casual world—the blue blazer. This longstanding staple of a professional’s business wardrobe has in many ways come to represent the stodgy, archaic ‘good ole boy’ conventions of years gone by—and is today often associated with outdated ideas, technologies and models of learn…

01 June 2024

Public Policy: How to Choose a Lobbying Partner

Ask an Expert Public Policy: How to Choose a Lobbying Partner There may come a time when you will need to consider partnering with a lobbying firm to advance your professional agenda. While a great deal of progress can be made with an active and vocal membership, it is often most effective to employ an expert in the field of Government Affairs to help navigate and target your efforts. They can…

01 May 2024

Why is Membership Data Maintenance Important

Ask an Expert Why is Membership Data Maintenance Important It is important to ensure that member information is correct and updated for many reasons. For the overall goals of the association, accurate membership numbers and demographics are needed to determine the scope of opportunities that can be offered to members. Event registration numbers are needed to provide all attendees with food, bever…

01 April 2024

How do Associations Engage Their Membership on a Grassroots Level?

Ask an Expert How do Associations Engage Their Membership on a Grassroots Level? When considering your association’s public policy strategy, the very first step should be the identification and mobilization of your grassroots members. In this endeavor it is never too early to start. Before you even have an issue on the agenda, it is important to engage your membership to identify leaders and a…

01 March 2024

What Matters Most to Members?

Ask an Expert What Matters Most to Members? When a busy professional takes the time to join an association of like-minded members, she wants to feel valued – and to know that her membership is worthwhile. From the day a new member is welcomed to the association, he will work with various staff members to accomplish his goals of membership. Customer service is the key to making the member feel…